Top 10 Free Tools Your Small Business Could Use Today

Wrike Project Management Tools

Visit Wrike.com

Their free project management plan for small teams is ideal for the small business owner just starting. Their free software provides five users, an unlimited number of collaborators, task management, file sharing, basic Google Drive and Microsoft 365 integration, integrates with your cloud storage or provides 2 GB of storage.

Zoom Video Conferencing

Visit Zoom.us

Zoom provides a host of free solutions for your small business. From meetings to rooms and workspace to video webinars, Zoom can take your small business to the next level. Their basic package is free for up to 100 participants. Their group meetings for up to 40 minutes and unlimited one-to-one meetings.

Freshteam Applicant Tracking System

Visit Freshworks.com

Freshteam has everything you need in an online applicant tracking system that is free. For small businesses with less than 50 employees their Sprout plan offers up to 3 published job postings, a career site, boards for applicant tracking, application via email, employee referrals, mobile apps, organizational charts, and much more.

Benchmark Email Marketing

Visit Benchmarkemail.com

Benchmark email marketing offers a free solution if you need to send less than 250 emails per month. Their free plan offers up to 175,000 contacts, basic email marketing, lite marketing automation, simple lead generation, and basic reporting. This is a great solution for small businesses that have to email their clients new promotions.

Hubspot Customer Relationship Management (CRM)

Visit Hubspot.com

Hubspot's CRM takes the complexities out of the customer relationship management programs and offers a free and easy-to-use system that is engaging and useful. With their free program, you can log sales automatically to track your customers through email, social media, or on a call. Their sales dashboard provides a visual of all your sales and you can see everything about your leads in one place.

Calendly Appointment Scheduling Software

Visit Calendly.com

Calendly takes the confusion out of bookings. they provide unlimited 1-1 meetings, automatic email notifications, and cancellations, calendar integrations to keep you up to date on all your meetings. This software aims to save you time and provide your customers with a professional experience when booking your services.

Slack Team Communication

Visit Slack.com

Slack's free teamwork communication program was built to modernize the way that teams communicate by offering messaging, 1-1 calls with your teammates, file sharing, messaging archiving up to 10,000, app integration, and so much more. Being able to communicate with your team is an essential part of your business.

Zapier Task Automations

Visit Zapier.com

Zapier offers small businesses that repeat many of the same tasks a way to automate them. They are called Zaps. These automatons are a lifesaver to some small business owners that don't have time to sit in front of a computer screen all day long. Their free plan offers 50 tasks per month, 5 zaps, 15 minute update time, and multi-step zaps. If you have a handful of items that need to be sent out monthly, this is the way to go.

Loyverse Point of Sale

Visit Loyverse.com

The Loyverse point of sale system offers free solutions for small businesses in the food and clothing industry. They provide a point of sale system, inventory management, a beautiful dashboard that displays the store's sales analytics and inventory, a kitchen display that lets your cooking staff know the orders, and a customer display that shows clients their order and pricing. This is a great solution for small businesses that just want something simple to track orders, inventory and customers.

Google Analytics

visit Marketingplatform.google.com

With Google Analytics, you can dive deeper into knowing your customers. Google Analytics provides you with the free tools to know how your business is functioning on the web, where your visitors are clicking, what interests them and what doesn't. They help you understand how people are using your website and how you can improve their experience. Their dashboard might take some time to get used to, but it is a powerful system to keep potential clients engaged. They provide various reports to understand your audience and how to provide a better experience with your website.

Bottom Line

Growing your business takes wisdom and knowing how to seek out opportunities. Knowing which tools will actually make your business productive requires research and trial and error. Small business owners have to wear many hats when they start out, these tools just help make that job much easier.